Faith Belief and Brands......

                                                " If you believe you can, you can! "

We have heard this may be n number of times. We are also aware of the fact that every human has huge potential inside him which makes him capable of doing such things which seem to be impossible to other people. The only difference between an achiever and an average person is the achiever believed that he can. The strength of the belief not only makes a human to survive for several days without proper food and water (if we see life of pi movie) or taking example from real life - Prahlad Jani who could survive without food and water for several days as he believed that goddess Amba/Durga sustains him. 
Without questioning the existence of God or without going into the controversy of religious beliefs and customs and rituals, it wont be wrong to state that "Praying" does give inner strength/ that self belief which makes the person capable of doing things which he want to. And this belief, my friends, is the basis of our rituals, customs and also the Branding. Starting from our early days of life, most of us used to pray with utmost sincerity to God before exams, and our strength of the belief in God reinforced when results showed that we had fared well in exams. Some of us may have started developing little habits like seeking parents blessings before important exams or keeping the pencil box at God's feet the night before exams. The same people after growing up, question why do we have to follow certain age old tradition or rituals like keeping a tulsi plant at home. The age old beliefs stem from the same root from where keeping pencil box at God's feet the night before exam started.
Its not right or wrong, good or bad to follow the rituals. Rules, rituals have been made to strengthen family bonding or to give inner strength. But if the same belief creates problem in life or is no more convenient then following those rules doesn’t make any sense. One of such examples is wearing the red and white bangles for the entire life post marriage ensuring that those brittle things shouldn’t break, which is nearly an impossible target for those women who have to work throughout the day and this is equally applicable for both working and non working women, especially those who do household work. Those who do daily household work would know with how much speed and promptness things need to be done, in this kind of scenario wearing bangles which are brittle would result in their breakage. Hence, in many families this rule has been modified and the bangle wearing tenure has been shortened.
Ritual infuses belief in people, so does the Branding. Through ads each Brand gives different belief to people. While BMW signifies classiness, Maruti gives an image of affordability. Manufacturing a tshirt in India hardly costs 150 rupees, but if we put a tag of any renowned brand, the price range will be from Rs 600-2k. The quality of product varies according to price but to a certain extent. More than product performance, what creates the price difference is the branding of the product. And this has been applied to everything that we buy or take service from, starting from an ice cream to restaurant, starting from saloon to hospitals, starting from dress to cars.
So before choosing a brand think carefully before settling for one! 



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